P1-C

P-1C

Target audience of Facebook:

There was a studied conducted by Pingdom in 2012 which found that 65 percent of users on Facebook are 35 or older. The average age is just over 40 with the largest group aged 45 to 54. Only 14 percent of Facebook users are under the age of 24, this shows how Facebook target audience is older.

Around 60% of users of Facebook users are female and 40% are male. In addition, 57% of users have completed education and 24% have completed either a bachelors or graduate degree.

Facebook has a social presence in 137 countries and it beats out all other social networks in 127 of those countries, as of the date of publication.

In Facebook, you can better target your business to appeal to the most possible users. Whether you’re creating an ad or a promoted post, you can target users by both demographic and interest. Demographic targeting includes age, gender and location.

Instagram:

Over 90% of the 150 million people on Instagram are under the age of 35. This makes it an attractive platform for many brands focused on the 18-34 bracket.

We find that Instagram is largely made up of urban, youthful demographics, with a significant skew toward women (68% of its users are female, according to Appdata.) Our report also spotlights the opportunities that lie ahead for Instagram and other social networks, how demographics affect usage patterns, and why some platforms are better for brands than others.

Twitter:

79% of twitter users are from outside of the US and the top three countries for using Brazil, Mexico and Japan.

Twitter age demographics show that one third of teens use twitter according to a Pew research study. However, only 13% of people 50-64 use twitter.

Also, according to statistcs, more teen boys use twitter in comparision to girls. However women over 30 use twitter 25% and men over 30 use it 19%.

These demographics show twitter’s target audience differs from what age, gender and location you’re from.

https://sproutsocial.com/insights/new-social-media-demographics/