P3-B

P3-B- Viral Marketing.

Viral Marketing is a buzzword referring to marketing techniques that use social networking services to advertise their brand and increase awareness. Viral advertising is personal and businesses do not pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform or on social media websites such as Facebook, Twitter or YouTube.

 Viral marketing online uses social networks to produce positive word-of-mouth brand awareness.

Examples of viral marketing on Facebook:

The popular skincare brand Dove, shared on their Facebook page a video which got half a million views and thousands of likes and comments. Dove also encourages tagging by asking their fans to tell a story about someone who means something to them. Tagging someone else in a post can also be a great way to help get the word out about a brand. Viral marketing is cheap and very simple to do, and as this example from Facebook shows, it is very effective.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Twitter viral marketing:

Twitter is a great social media app for creating a viral marketing campaign, which is all about spreading your message from someone and for them to spread this message to other people, which makes the ad and product more popular. An example of successful viral marketing on twitter is: Heinz’s “Which bean are you?” quiz.

 

When Heinz launched their new Five Beanz product, they created a quiz on their Twitter page named, “Which bean are you?” Fans use this quiz to find out which bean they were based on questions about their personality.

 

In addition, Heinz gave participants who retweeted the quiz ten times on their Twitter page a goodie bag.

 

The facts and the results:

•The campaign lasted for two weeks

•Acquired 22,000 followers

•10,000 retweets

•Overall reach of 11 million

 

 

 

 

 

 

 

http://www.jeffbullas.com/2014/07/15/5-clever-social-media-marketing-campaigns-that-went-viral/

This way of Viral Marketing was popular as showing by the statistics on how many people followed the Heinz Twitter account, it proved to be successful as they gained a large following.

 

 

 

 

 

Instagram viral marketing:

An example of Instagram viral marketing success is the Urban Hilton Weiner’s selfie coupon codes. Urban Hilton Weiner weren’t a big name before their ‘pay with a selfie’ campaign, but now they’re one of the most talked about brands in fashion in the USA.

 

Their marketing campaign awarded those who posted a selfie wearing their clothes, along with the hashtag #urbanselfie, a $10 coupon.

This ingenious technique accomplishes everything that any retailer would want from a social media campaign – it exposes people to specific items of clothing, encourages social sharing, and most importantly, gets people in stores and buying clothes they wouldn’t have otherwise purchased.

While the $10 coupon may seem quite a lot of money to give away to each person and put many companies off taking such a bold move, it’s a small price to pay for such widespread and effective exposure